Wendy's, Burgers, Promotions
As America enters another year of economic uncertainty, one thing Wendy's can assure consumers of is that its value menu, originally introduced in 1989, is now completely revamped to include up to 18 menu items ranging from 99 cents to $1.99.
The Right Price Right Size Menu, available in Wendy's restaurants nationwide, is not the standard value menu consisting mostly of snacks and side items. Wendy's value menu, among the largest in the quick-service restaurant industry, offers customers an entire meal. Examples include four different cheeseburgers, three types of chicken wraps, two side salad options, chili, and a chicken sandwich. The variety is so extensive, consumers can create 4,896 trios from the Right Price Right Size Menu.
"Claim Your Taste" rewards customers for sharing online their favorite Right Price Right Size value menu items by becoming eligible to be a virtual spokesperson for their taste claims. Their Facebook profile picture and name may appear with their menu selections on Wendy's digital properties, including its Facebook page, wendys.com, and custom banner ads.
"'Claim Your Taste' is a fun way for our customers to share with us and their friends how they customize their value meals," Bahner says. "It enables Wendy's fans to become virtual spokespeople for their taste claims. We encourage Wendy's fans to enjoy their taste claims at their nearby Wendy's and tell us what makes them their favorites on Twitter using #ClaimYourTaste."
"Claim Your Taste" is the first of a three-part digital effort that will run yearlong in support the Right Price Right Size Menu.